Nathan Woolard is the founder of Woolard Consulting & Marketing Group, where he works with small and emerging businesses on strategy, marketing, e-commerce, market research, operations, and growth. His work focuses on helping business owners make sense of their businesses, identify the problems and opportunities that matter most, and build practical systems and strategies that create a clearer path toward growth and revenue.

Nathan currently splits his professional responsibilities between Woolard Consulting and Alma Mater Clothing, where he serves as Co-Founder, COO, and Vice President of Sales. Alma Mater is a developing passion project born from opportunity recognition and allows him to actively practice many of the same principles he brings to his consulting clients: strengthening operations, improving communication, building sound business practices, and creating a pathway toward sustainable growth.

Before moving full-time into consulting and entrepreneurship, Nathan spent nearly two decades in higher education, including 13 years as a business professor. Most recently, he served as the Robert “Cy” Elmberg Chair in Business at The University of Tulsa, with teaching responsibilities in entrepreneurship, small business, and management. He created TU’s Small Business Management course, which frequently paired students with local businesses to address real-world challenges, and developed the university’s online MBA Leadership course, which he continues to teach as an adjunct. As the founding director of the JOLT Program, he also played an instrumental role in launching the Center for Innovation & Entrepreneurship and helping TU earn recognition as a Top 50 entrepreneurship program by The Princeton Review.

Nathan’s perspective extends beyond the classroom. He and his wife, Lauren, previously built and operated an e-commerce business that they exited in 2019. He is also an experienced qualitative researcher whose published work has examined entrepreneurship, leadership, small-business ecosystems, crowdfunding, placemaking, and community revitalization. That background shapes a consulting approach built around understanding a business before prescribing solutions. As Albert Einstein said, “If I had 20 days to solve a problem, I’d spend 19 days defining it.”

Nathan was raised in the Oologah/Claremore area where his family owned Whole Note Music on Route 66 in Claremore. He lives now in Tulsa, OK with his amazing wife and daughter. He earned his doctorate from Oklahoma State University, an MPA from the University of Oklahoma, and a B.S. from the University of Central Oklahoma.